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Privacy Policy

Privacy Policy



Proud Ivy LTD, headquartered in Kemp house, 157-160 City Road, London, EC1V2NX, registered with the trade registry under no 12473171, e-mail address In order to ensure transparency, we present to you the measures adopted to protect your rights in the field of personal data, in the context of using the Website and interacting with Us.

Proud Ivy is responsible for the processing of your personal data that we collect directly from you or from other sources. We process your personal data in accordance with the provisions of this privacy policy ("Privacy Policy"). The purpose of the Privacy Policy is to explain to you what personal data we collect, why we collect them and what rights you have in relation to the processing of data by Us when you use the Website and when you interact with Us.

According to the law, Proud Ivy is a personal data controller and respects the confidentiality of any data or information related to the users of the Website. The relationship between the user and Proud Ivy is governed by this Privacy Policy, Terms and Conditions and the Cookies Policy, as well as by any relevant legal provisions regarding the processing of personal data.


We process your personal data in accordance with applicable law, such as Regulation (EU) 2016/679 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation) ("GDPR") and any other applicable regulations at both European Union or national level adopted in the context of GDPR and we implement technical and organizational measures to protect all operations directly or indirectly relating to personal data, which prevent unauthorized or illegal processing, as well as accidental or illegal loss or destruction.


Protection of your personal information is very important to Us. In this respect, the Privacy Policy applies in the following cases:

  • when you request information from Us or when we provide you information;
  • when you fill in a contact form on the Website and when you contact Us in any other way;
  • when you create an account on the Website;
  • when you use the Website - we automatically collect some personal information when you use our Website. For more information in this regard, please also study our Cookies Policy;
  • when we collect personal data from other sources, namely from social media - when contacting Proud Ivy through a social media platform, we suggest you also familiarise yourself with the privacy information of that platform.

When you browse the Website, when you send Us a request by e-mail, by contact form on the Website, when you create an account on the Website or contact Us in any other way and on any other communication channel, you can communicate to Us the following personal data, which we collect directly from you or automatically regarding cookies.

These data are: name, surname, telephone number, e-mail address, postal address, as well as any other data that you provide Us. Within your personal page (My Account) on the Proud Ivy platform you can add additional information, such as: photo, gender, nickname, date of birth, level of education, delivery addresses, alternative e-mail address, bank card details, etc. When you place an order, you provide Us with information such as: the desired product, name and surname, delivery address, billing details, payment method, phone number, bank card details, etc.

We also offer you the opportunity to register on the Proud Ivy platform through your Facebook or Google account. If you choose one of these options, you will be directed to a page managed by Facebook Inc/Google LLC, where they will inform you about the transfer of your data to Proud Ivy. You can view the privacy policies of Facebook and Google, respectively, using the following links:

In addition to the information indicated above, we also collect the following information, depending on the circumstances:

  • how you interact with the Website: IP address, information on the pages visited on the Website, duration of the visit. For more information in this regard, please also study our Cookies Policy;
  • other information provided when filling in the form or when creating an account on the Website;
  • the content of messages sent via messaging and e-mail systems.

You are not required to provide Us with your personal data. However, if you do not provide Us with your personal data, we will not be able to process and/or, as the case may be, transfer those personal data whose processing is required in the context of solving your requests.


We process your personal data for the following purposes:

  1. to communicate with you and to answer your questions and requests;
  2. to provide and improve the products and services we offer and the specifications of the Website, and for order processing;
  3. to identify or remedy technical problems;
  4. to comply with the legislation;
  5. for the prevention of fraud;
  6. for direct marketing (only if you give Us your prior consent);
  7. to defend us against cyber-attacks;
  8. for the defense of our legitimate rights and interests.

We only process personal data when we have a legal basis to do so, as follows:

  • in order to perform a contract to which you are a party or to take the necessary steps to enter into a contract upon your request - to sell our products/ services as set out on the Website;
  • based on your consent – for example, when you fill in a contact form on the Website or otherwise contact Us;
  • processing is necessary for compliance with a legal obligation to which Proud Ivy is subject - for example, in the following areas:
  • archiving documents and information;
  • economic and financial management (keeping and organizing accounts, issuing tax invoices, etc.);
  • reporting and information to authorities and/or institutions or other public bodies;
  • the application of know your customers measures and for the prevention and combatting of money laundering or terrorist financing;
  • compliance with any applicable legal provisions.
  • processing is necessary for the purposes of the legitimate interests pursued by Proud Ivy - for the following purposes:
  • exercising and defending of the rights and legitimate interests of Proud Ivy;
  • compliance with internal regulations, codes of good practice applicable to Proud Ivy;
  • ensuring the functionality of the Website and the best possible user experience.
  • processing is necessary in order to protect your vital interests or of another natural person.

We take steps to ensure that we take into consideration the potential impact that the processing of personal data on the basis of our legitimate interest may have on you. In case we find that your rights override our legitimate interest, we will not use your personal data on this legal basis and will seek your consent in order to continue processing.

We will not transfer your personal data outside the European Union.

We do not use personal data for automated processing or profiling. We do not make automatic decisions about you. We do not process data for secondary purposes incompatible with the purposes for which we collected it.


As a rule, we will process your personal data for as long as is necessary to achieve the processing purposes mentioned above, as follows:

  • in case of performance of a contract with you or taking the steps to conclude such a contract - the duration of processing and storage is that required by law for that contract;
  • based on your consent - the data are stored until the consent is withdrawn, unless there are legitimate reasons justifying further processing by Us (including a legal obligation to do so) and overriding your interests, rights and freedoms or if these are necessary in order to ascertain, exercise or defend a right in court;
  • based on the need to fulfill our legal obligations - the data are processed and stored during the existence of that legal obligation;
  • based on the legitimate interest of Proud Ivy - during the existence of the legitimate interest.

Data confidentiality is one of the essential principles of Proud Ivy. We do not transfer your personal data in any other way other than provided in this Privacy Policy.

However, in certain situations, we may share your personal data with third parties as follows:

  • in your interest, in order to provide our products/services - we may disclose data to our companies within the Proud Ivy group, if case, Proud Ivy partners, such as our products’ manufacturers and distributors, service providers, such as courier, telecommunications, IT, security, payment/banking service providers, other companies with which we can develop joint programs for offering our goods and services on the market;
  • we have legal or professional obligations in this regard - for example, we may disclose data to tax authorities and other authorities/institutions that request them;
  • for the purpose of exercising or defending our legitimate rights and interests - for example, we may disclose data to lawyers, accountants, experts;
  • you have agreed to do so (if applicable).

Proud Ivy ensures that all its partners who have access to confidential information (including personal data) are subject to confidentiality obligations.


We will respect your rights and act promptly and in accordance with the legal provisions regarding the processing of your personal data. These rights are, unless otherwise provided by law:

  1. the right to information, respectively the right to receive details regarding the processing activities performed by Us, as described in this Privacy Policy;
  2. the right of access, which implies the right to request access to your personal information and to request certain information in connection with its processing;
  3. the right to request the rectification, respectively the right to obtain the correction, without undue delay, by Us of inaccurate/unjustified personal data, as well as the completion of incomplete data;
  4. the right to request the erasure of data, without undue delay (the "right to be forgotten"), if one of the following reasons applies:
  5. personal data are no longer necessary for the purposes for which they were collected or processed and there is no other legal basis for processing;
  6. in case you withdraw your consent and there is no other legal basis for processing;
  7. in case you object to the processing and there are no legitimate reasons to prevail;
  8. in case personal data have been illegally processed;
  9. in case personal data must be deleted in order to comply with a legal obligation.
  10. the right to request a restriction on processing, in so far as:
  11. you challenge the accuracy of the data, for a period that allows us to verify the correctness of the data;
  12. the processing is illegal, and you oppose the erasure of personal data, instead requesting the restriction of their use;
  13. we no longer need personal data for the purpose of processing, but you request them to Us in order to establish, exercise or defend a right in court; or
  14. you object to the processing, for the period of time during which it is verified whether our legitimate rights override your rights.
  15. the right to portability, respectively:
  16. the right to receive personal data in a structured, commonly used and easy-to-read format, and
  17. the right for these data to be transmitted by Us to another data controller, insofar as the requirements provided by law are met.
  18. the right to object to the processing, unless we can demonstrate that we have legitimate reasons justifying the processing and overriding your interests, rights and freedoms or that the purpose is to establish, exercise or defend a right in court;
  19. the right to withdraw the consent at any time, without affecting the legality of the processing carried out on the basis of the consent before its withdrawal;
  20. the right to seek redress, either to the national authority competent in the field of protection of personal data, Information Commissioner’s Office (ICO), at the following website, or in front of the relevant courts of law, insofar as you consider necessary.

We reasonably use up-to-date data storage and security in order to keep your data safe in electronic and physical form to protect your personal information from unauthorized access, misuse or disclosure, unauthorized alteration and unlawful destruction or accidental loss.

The intervention on the data you have provided Us may be likely to prevent the initiation or performance of the contract concluded between you and Proud Ivy. In this case, Proud Ivy is exonerated from liability.

For any further requests or questions regarding the way in which personal data are processed and to exercise your rights mentioned above, we remind you that you can contact Us via our Data Protection Officer at the e-mail address


We periodically review the Privacy Policy and the data collected, assessing the extent to which their storage is necessary for the purposes mentioned, your legitimate interests or the fulfillment of legal obligations by Proud Ivy. Please refer to the Privacy Policy on the Website for information on the processing of your personal data. Whenever the Privacy Policy is updated, it will be published on the Website and the date of the update will be published.